Events Management: Level Three Module Outlines
Level 3 comprises two core modules, a dissertation module which
runs over both semesters, and five
electives (six for those taking a foreign language).
Core Modules
Events Management Dissertation (runs over both semesters)
Level 3 Core
The purpose of the module is to provide students with the
opportunity to produce a representative, original piece of written
work which is the pinnacle of their academic experience at EBSL. As
such it should reflect a high level of synthesis of their learning:
from module work at all levels,
SPA, internships and work experience, to professional goals and
personal areas of interest within the international events
programme.
Students will select and research a topic for potential
professional development. However, the primary emphasis, is on
demonstrating the ability to apply sound academic research
techniques - including the collection of primary and secondary data
- to their chosen topic.
Business Strategy
Level 3 Core
The module is an integrative course that draws upon previous
modules delivered at lower levels, particularly the core business
modules at Level 2 (marketing, finance, HRM, etc). The purpose of
Business Strategy is to deliver a holistic module that ties
previous disciplines together at a strategic
level in determining the future strategic direction of
organisations in the context of the broad general and immediate
competitive environment and their choice of competitive strategy.
The emphasis will primarily be on the analysis of the external and
internal environment of various organisations
and industries using appropriate theories, concepts and
principles.
Students will have access to the necessary frameworks and models
to analyse an organisation or an industry, its environment and make
the appropriate choice of future direction and competitive scope to
deliver competitive advantage. This will need to be underpinned by
sound analytical, decision-making and problem solving skills.
Students will need to draw upon their previous knowledge of the
functional aspects of an organisation in an integrative way and
determine their overall contribution to the strategic whole.
Back to Top
Contemporary Issues in International Events Management
Level 3 Core
Contemporary issues in international events management and
related industries are developing and emerging on an ongoing daily
basis in an ever-changing external international environment. This
intensive review provides the opportunity for students to undertake
an exciting exploration
of current changing and future specialised issues within the
international events sector. It provides the opportunity for
visiting academics and practitioners in the events field to share
their experience of such issues.
These issues will range through the CSR of events;
sustainability and the events industry; the impact of events (
including the environmental impact); the social legacy of events;
the influence of Generation X and Generation Y on conference and
event attendance; future technologies and the events industry; and
the increasing need for higher security and crowd safety. This
module will be supported by various specialist guest speakers.
Electives
Design in International Events Management
Level 3 Elective
This elective module explores in depth the role of design in the
international events industry. The focal point of the module is
students' participation in a major project that will stretch across
the entire term culminating in an organised event. The nature of
the event changes from one semester
to another, to keep the experience fresh, up-to-date, well
resourced, and allowing for best networking opportunities.
The lecture content explores the theoretical as well as
practical implications of organising such an event from brand
development and interior design to operations management and
cross-cultural implications. On the successful completion of this
module students will be able to demonstrate a strategic and
critical approach to design dimension in events organisation and
management.
Public Relations
Level 3 Elective
The management of reputation and the maintenance of multiple
stakeholder relationships have become key requirements for
enterprises of all sizes. Skilled public relations planning and
execution are highly relevant to the successful delivery of
international events, since these require the
sustained commitment of widely diverse interest groups, are
time-bound in their realisation, and offer intrinsic news value to
the media. The process of communications management with each of
these groups is thus an important knowledge and skill component for
the international event
planner.
Back to Top
Luxury Brand Management and International Event Management
Level 3 Elective
This module provides theoretical frameworks that will enable
students to understand the specificities of luxury brands as
compared to consumer goods. This course provides an overview of the
luxury goods sector and examines ways in which strategic thinking,
creativity, and business skills and knowledge are integrated in the
successful luxury goods firm. In particular, the course will focus
on the opportunities presented in the events industry, where being
close to innovation and creativity are two major components of
development and success in luxury brands.
International celebrity and sports events are at the heart of
many organisations' commercial activities, and this module aims to
provide students with a basic understanding of the intricate
network of business systems and techniques underpinning the
management of luxury goods and services in relation to these
occasions.
Enterprise Planning
Level 3 Elective
Setting up in business is increasingly recognised as a
legitimate career objective (Mason, C, 2000) and is reflected in
the substantial presence of Entrepreneurship in HE and student
entrepreneurial activities. This pattern is reflected in the
structural changes of modern economies where the role and
importance of Small and Medium Enterprises (SMEs) has become
significant because of the growth of services and significant
technological force altering the importance of scale. SMEs have
come more centre-stage for government policies as sources of
innovation, growth and employment and a driver of change in
developing service sectors including Events Management.
Back to Top
Service Marketing
Level 3 Elective
The service sector (including Events Management) is the fastest
growing and most dominant part of the economies of the UK and many
developed countries: (Universities Careers Service, 2006). Service
marketing is wide in terms of specific areas of growth from
financial services, leisure tourism and hospitality, to not for
profit and charity organisations. Marketing services is
very different from marketing physical products, the difference
arises in the design of the extended marketing mix and its
implementation.
‘Services are going to move in this decade to being front edge
of the industry’ (Gerstner, LV,2001). Services are not limited to
service industries, but they do represent a huge growing percentage
of the world economy: (Zeitmal, Bitner and Gremler, 2006), which
adds to the growing phenomena of the internationalisation of
services. The module is extremely appropriate for EBS-L
undergraduates, most of whom graduate to service industries.
Modern Gastronomy
Level 3 Elective
Events managers require life-long learning and understanding of
the contribution of food and beverages as an essential part of the
events management industry. The module provides the opportunity for
students to develop their knowledge and understanding of
gastronomic principles. The module addresses essential academic and
organoleptic skills, together with an appreciation of how such
skills can be applied to modern gastronomy and its importance
within events management. Having developed an overview of
gastronomy the module will lead to an investigation of gastronomic
trends.
Additionally students will have the opportunity to develop their
skills in evaluating the food and drink experience, making reasoned
judgments and recommendations about how the experiences could be
improved. The content is flexible, enabling students to respond to
trends as they develop, and to anticipate where they may lead in
the future, and the module provides the opportunity for an
individual investigation into determinants of trends in modern
gastronomy.
Cross-Cultural Perspectives in Business
Level 3 Elective
More and more organisations cross national borders. Success in
international business means being able to understand, and operate
in, the global marketplace. This requires an understanding of
diverse business practices; an ability to reconcile cultural
differences and dilemmas and recognise them as social elements of
strategy that are important for global success; to identify the
opportunities that cultural diversity presents; and an ability to
manage complexity and ambiguity in a heterogeneous environment. On
the level of the individual, this requires an ability to think
differently, to balance one's emotions when experiencing difference
and ‘otherness’, and to reconcile that experience with one's own
identity.
Back to Top
Page last updated 11/3/2010