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Regent's College

MA in International Marketing

International Marketing Masters at EBS London

The MA programmes at EBS London are derived from a central MA Management degree, students are able to specialise the program with four unique pathways.

Overview

The MA in International Marketing programme addresses the complex issues that face marketing managers in the 21st Century.

Of crucial importance is the ability to analyse and evaluate a rapidly changing international business environment, to plan accordingly and to implement customer-focused solutions that will deliver both financial performance and develop long-term client-business relationships.

The MA programme will empower students with a mastery of effective marketing, and it allows a focus on specific areas of marketing such as direct marketing, services marketing, etc.

Programme Aims

  • Promote critical and reflective debate around the current discourses in International Marketing.
  • Provide students with the skills and training needed for a successful career in marketing in a global context.
  • Allow students to study core MA modules along with specific marketing modules relevant to their own area of particular interest.

Programme Objectives

MA International Marketing graduates will be able to:

  • Demonstrate the skills needed for a successful career in Marketing Management in an international context.
  • Develop their managerial competencies through effective communication, teamwork and strategic analysis.
  • Critically analyse the international business environments to produce effective, customer-focused marketing plans and solutions for a range of organisations.

Programme Features

  • Small class sizes and close personal attention from the course tutors.
  • Two semesters of seven taught core modules, one elective module and a 15,000 word final dissertation.
  • A Dissertation which provides a major opportunity to extend the interest of the individual student by focusing on a specific marketing area, a business plan or consultancy project.
  • Practical field-based opportunities to put academic knowledge into practice.
  • An interdisciplinary opportunity to develop core management competencies whilst selecting from a range of specialist marketing modules.

Programme Outline

Core Modules

  • Business in its Linguistic and Cultural Environment
  • Strategy in Action
  • Business Research Methods (half module)

Specialist Modules

  • Marketing Management (double module)
  • International Marketing
  • Consumer Behaviour
  • Finance for International Marketing Specialists (half module)

Elective

Dissertation

Entry Requirements

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Page last updated 5/20/2009

"The multicultural environment and the strong emphasis on languages at EBS London allows students to make the most out of international business."

Ignacio Ortiz de Zevallos

Student quote